Situation
An international AdTech company partnered with Vibrance to enhance the efficiency of their commercial teams and accelerate sales growth. The client sought support in refining their go-to-market strategy, streamlining sales processes, and improving execution to drive scalable revenue. They also needed help with recruiting and building a high-performing sales and CSM team to support long-term growth.

Approach
We worked operationally on-site with the client, collaborating closely with the commercial team and leadership. Through comprehensive analysis, we interviewed all commercial staff and management, developed new commercial processes, recruited new teams, and evaluated existing personnel. We also revised compensation models, enhanced synergies between customer success, marketing, and sales, and implemented strategies for better alignment across departments.

Results
Our efforts led to a significant increase in the client's revenue, improved commercial activity, and enhanced business value. Additionally, we enabled a higher multiple in the client's exit, positioning the company for greater success in the long term.