EdTech Company

A leading EdTech company engaged Vibrance to enhance its sales processes within the public sector and develop effective procurement strategies. The client sought support in navigating complex public tenders, refining its go-to-market approach, and strengthening its commercial operations to drive sustainable growth.

Situation
An established provider of educational technology partnered with Vibrance to optimize its sales strategy for public sector clients. The company needed guidance on structuring and managing procurement processes, improving bid success rates, and aligning internal teams to effectively target public institutions. Additionally, the client sought support in strengthening its commercial organization to enhance long-term competitiveness.

Approach
We worked closely with the client’s leadership team to refine their public sector sales approach, ensuring alignment with procurement regulations and best practices. Our efforts focused on developing a structured strategy for identifying and responding to tenders, optimizing proposal quality, and strengthening internal processes to support long-term success. We provided hands-on coaching to the sales team, equipping them with the knowledge and tools needed to navigate complex procurement cycles. Additionally, we implemented streamlined workflows to enhance efficiency and maximize bidding opportunities. Vibrance also contributed strategic insights to leadership, ensuring the company’s commercial approach was sustainable and aligned with market demands.

Results
Vibrance played a key role in strengthening the client’s position within the public sector. Our strategic guidance led to improved success rates in procurement processes, a more structured approach to public tenders, and enhanced internal alignment within the sales organization. By implementing optimized workflows and equipping the sales team with targeted strategies, the company achieved greater efficiency and competitiveness in securing government contracts. Through close collaboration with leadership, we contributed to a long-term commercial strategy that positioned the company for sustained growth within the public sector.