Contingent Workforce Management Company

A Contingent Workforce Company engaged Vibrance to support their commercial strategy and drive business growth through operational efforts. The client sought assistance in organizational development, building and structuring their commercial team, and optimizing their processes to enhance efficiency.

Situation
A leading platform for contingent workforce management engaged Vibrance to support their commercial strategy and drive business growth through operational efforts. The client sought assistance in organizational development, building and structuring their commercial team, and optimizing their processes to enhance efficiency.

Approach
We partnered closely with the client to design and refine their go-to-market strategy, aligning it with their overall business vision. Our initial focus was on creating streamlined internal recruitment processes and preparing for the onboarding of new commercial talent. We worked together to identify and define the Ideal Customer Profile (ICP) and conducted test sales to validate this profile, collecting insights to enhance the company's approach. In parallel, we provided coaching and development to the existing team, ensuring continuous improvement and alignment with business goals. We also supported the leadership team in shaping the organizational structure, positioning the company for scalable, sustainable growth.

Results
Vibrance helped the client acquire new customers and increased revenue. We supported the development of a new go-to-market strategy, enabling the company to better target and engage its ICP. Through valuable coaching and strategic advice, we enabled the company to operate more efficiently. Additionally, we made an investment in the company and took an active role in its board, contributing to its long-term